Race Face Brand Development Expands Team

Motorsports successes Lorin Ranier, Rod Wortham & Tom Baker join forces

 

Race Face Brand Development is changing the way motorsports marketing & promotions are executed for drivers, teams & corporate entities on and off the track.

“With the addition of competition consultant Lorin Ranier and motorsports media expert Tom Baker, our team now has years of combined experience and successes in driver coaching, media, marketing and branding,” states Rod Wortham, CEO/Founder of Race Face Brand Development.  Mr. Wortham was the owner of Young Guns, Inc., a company that produced licensed memorabilia for top NASCAR drivers that included Dale Earnhardt, Bill Elliot, Mark Martin, Rusty Wallace, Tony Stewart, Carl Edwards and Matt Kenseth just to name a few. He also worked directly with NASCAR on special promotions with The Walt Disney Company, King Features Syndicate and ISC (International Speedway Corporation).

“With the addition of competition consultant Lorin Ranier and motorsports media expert Tom Baker, our team now has years of combined experience and successes in driver coaching, media, marketing and branding,”

 ROD WORTHAM, CEO/FOUNDER OF RACE FACE BRAND DEVELOPMENT

Lorin Ranier is NASCAR’s version of a talent scout, frequenting short track venues across America and working to help up-and-coming drivers break into the national series.  “I’ve helped a lot of young guys move up in the sport going all the way back to Davey Allison,” says Ranier.  “Over the years, I have worked with Tony Stewart, Jimmie Johnson, Matt Kenseth, and as of late, Reed Sorenson and Kyle Larson.  I’ve helped a lot of young guys.”

Throughout the past 29 years, Tom Baker has successfully and passionately served the motorsports community in several capacities, including track promoter, writer, broadcaster, marketing and public relations specialist, performance coach and mentor for young racers and media. He returned to his journalistic roots in 2013 as the Founder, CEO and Senior Editor for Race Chaser Online and the General Manager of the Performance Motorsports Network. “I enjoy helping others in the sport to tell their stories and develop better strategies and approaches to their personal and professional marketing,” Baker said. “Rod, Lorin and I are ready to get to work and really make a difference for our clients and the sport we love.”