Anthony Alfredo

Landon Cox

Jesse Love

jacob clayton

Sheldon Creed

cassidy hinds

Taegan Knowland

Kaden Honeycutt

Cole Denton

Clayton Otteau

Joey Iest

Grant Thompson

Michael King Jr.

RFBD Next Class of 2024 - Do you have what it takes?


Race Face Brand Development is currently seeking dynamic and ambitious young drivers to join our Race Face Next Class of 2024. This opportunity is designed for those ready to take a significant leap in their racing careers, offering a complete development program that encompasses both on-track skills and off-track professionalism. We're looking for individuals who demonstrate passion, talent, and a commitment to excellence in motorsports. If you're eager to accelerate your racing journey and gain unparalleled support and expertise, we invite you to apply and potentially become part of our next generation of champions.

A good brand doesn’t just happen…

it’s a well thought out strategic plan.

What makes our Brand Development program different...

Race Face Brand Development (RFBD) revolutionizes driver career preparation through our innovative programs: Race Face Advancement and Race Face NEXT. We begin by equipping our drivers with essential skills for both on-track performance and off-track marketing, ensuring they attract suitable partners and build relationships that lead to competitive opportunities. Unlike typical training, RFBD offers marketing, coaching, and training at the grassroots level, a unique advantage that many drivers only encounter in top-tier, multimillion-dollar programs. Discover "The Race Face Difference" to understand how we redefine driver development.

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Meet Our 2024 Driver Lineup

"A brand is the set of expectations, memories, stories, and relationships that taken together, account for a sponsors decision to partner with a particular driver or team over another."

Race Face Directly Addresses:

  • The gap between a driver’s desire and dreams...
  • Profesional marketing assets needed to attract a marketing partner...
  • A strategic blueprint to advance a driver's career...
  • Assistance in placing a driver with the correct team...
  • The ability to assist in attracting a sponsor/partner with the same vision...

Driving you to success takes a team… Are you ready to cross the finish line?

The Race Face Brand Development Code

Race Face Brand Development stands at the forefront of the driver development industry, having garnered widespread respect within the motorsports community through our commitment to nurturing exceptional young talents. Our guiding principles, encapsulated in our "CODE," stem from two foundational pillars: our "Mission Statement" and our "Code of Ethics." This commitment begins with a steadfast adherence to doing what's right, underpinned by an unwavering commitment to act with utmost integrity.

Mission Statement

We aim to be the premier value-added advancement program in the motorsports industry, steadfast in living and competing by the Race Face CODE. Our objective extends beyond the track; we are dedicated to nurturing Champions in all aspects of life, ensuring success and exemplary conduct on and off the race track. 

mission statement
core ethics

Code of Ethics

We hold the belief that dedication to honesty, ethical behavior, and integrity is our most precious asset. Our CODE is the cornerstone that enables us to cultivate trust and forge strong relationships among our drivers, their families, racing teams, and marketing partners, all crucial for career progression. Our commitment extends beyond just winning on the track; we strive to achieve success with the highest integrity and embrace defeat with the same esteemed standards.


Jesshill Love Team Owner

"We have had multiple opportunities to work with branding companies both prior to and after our Race Face engagement.  No other company provides a complete start to finish platform, such as Race Face.  Rod and Carol care deeply about what they do, their drivers, and their success.  Race Face is their life, they live it every day, they truly care, and it shows.  They are constantly improving their product and platform for the benefit of their drivers and teams.   We have enjoyed every step of our journey with Race Face and recommend them without hesitation."

Keith Valento Father/Team Owner

"We have been a part of the Race Face family since February 2018.  We have learned more about branding and marketing, as related to the racing business, than we could have ever imagined.

The support and guidance we receive from Race Face is amazing and we look forward to continuing our relationship with them."

Robert Alfredo Father/Team Owner

“Rod Wortham and the Race Face organization are very professional and honest people. The Race Face presentations, marketing decks and representation have been superior and on point. Rod has become a good friend.”

Jesse Love Driver

TRD Driver

"In the racing world it has been clear to me and many others how important it is to have great PR management, and I’m able to race well knowing that this is taken care of with RFBD. Everything from my website to weekend updates are taken care of as well! To make it in the racing world you have to be committed, and that’s what Race Face is, committed!"

Joe Valento Driver

Race Face NEXT Driver

"We signed with Race Face at the beginning of 2018.  Since then my branding skills and talking skills have improved greatly!  We are very proud to say that we are part of the Race Face Family."

Denis Murphy, Founder

Friends of Jaclyn Foundation

“Partnering with Race Face Brand Development and their drivers has been transformational for Friends of Jaclyn, to say the least. Rod Wortham and his team have changed the lives of children battling pediatric cancer and they've brought pediatric cancer awareness to another level through our Pit Crew Partners Program. What I can’t put in words is the impact that Race Face drivers have had on our community as they are leaders on and off the track. Their persistence and motivation to help sick children through the “Pit Crew Partners” is beyond inspirational. We are blessed to be partnered with Race Face and all the angels on their team!" 

Richie Iest Family

"Rod and his entire team have done an outstanding and exceptional job with Joey Iest Racing!! Highly professional and most personable!!! Bi monthly group webinars are extremely informative and most helpful for drivers and parents on multiple topics! Great driver coaching tools for on and off the track! Rod is outstanding in pursuing and negotiating with sponsorships. Most personable and #1 team in marketing , branding , social media and driver coaching!"


Race Face Brand Development developed its own Online TV platform called Race Face TV. The new channel is about giving young racecar drivers the opportunity to step into the spotlight, where they can share their stories, dreams, and love for racing while introducing themselves to the racing community.  The online network currently hosts a variety of podcasts, including Dale Jr Download with NASCAR's most popular ambassador Dale Earnhardt Jr.

RF Motorsports Hot Spot is an excellent place for fans to keep up to speed with their favorite racing series. We feature the latest news from around the industry and deliver news via RSS News feeds from NASCAR's three premier series: Indy Car, and F1.

Weekly Race Face Driver Updates:  Keep up to speed with your favorite Race Face driver and hear results and breaking updates directly from the driver. 

Race Face Spotlight:  This monthly show will showcase one of the Race Face or Race Face NEXT drivers, giving fans and potential marketing partners an opportunity to get to know our drivers on a more personable level, both on and off the track.


Career Development

At Race Face Brand Development, we are much more than just your typical marketing agency because we focus on the past, present and the future. Our number one priority is to assist in developing a career path to accomplish your long-term goals.

Brand Development

A driver’s brand is perhaps the most valuable asset in furthering a career in Motorsports.  So, developing a stronger brand is your most important task! As a professional your brand is a reflection on your reputation in the marketplace and often viewed as your resume. 

Partnership Opportunities

Race Face Brand Development delivers unique branding opportunities for small or large corporations that are interested in leveraging
the popularity of motorsports to market their goods or services.