A good brand doesn’t just happen…

it’s a well thought out strategic plan.

What makes our Brand Development program different...

Race Face Brand Development (RFBD) has changed the way drivers prepare for career advancement through our Race Face and Race Face NEXT programs. It all starts by preparing our drivers both on and off the track with the skill sets it takes to attract the right marketing partners off-track and the relationships needed to provide competitive opportunities on-track. RFBD drivers are marketed, coached, and trained at the grassroots level of racing that most drivers don't experience until they reach the multimillion-dollar programs at the top levels of our sport. To learn more about "The Race Face Difference" click here

Meet Our Drivers

"A brand is the set of expectations, memories, stories, and relationships that taken together, account for a sponsors decision to partner with a particular driver or team over another."

Race Face Directly Addresses:

The gap between a driver’s desire and dreams...
Profesional marketing assets needed to attract a marketing partner...
A strategic blueprint to advance a driver's career...
Assistance in placing a driver with the correct team...
The ability to assist in attracting a sponsor/partner with the same vision...

See our services

Driving you to success takes a team… Are you ready to cross the finish line?

The Race Face Brand Development Code

Race Face Brand Development is the leader in the driver development industry because we have earned the respect of the motorsports community by developing outstanding young men and women. Our CODE is derived from two main factors our “Mission Statement” and our “Code of Ethics”. It all starts with doing the right thing and always acting with a high level of integrity.

Mission Statement

To be the leading value-added advancement program in the motorsports industry. To always live and compete by the Race Face CODE. Our goal is to develop Champions both on and off the track.

Code of Ethics

We believe that a commitment to honesty, ethical conduct, and integrity is our most valued asset. Our CODE allows us to earn trust and build relationships between our drivers, parents, race teams, and marketing partners that will assist in career advancement. We are committed to winning both on and off the track with the highest level of integrity as well as losing with the same high standards.

Testimonials

Jesshill Love Team Owner

"We have had multiple opportunities to work with branding companies both prior to and after our Race Face engagement. No other company provides a complete start to finish platform, such as Race Face. Rod and Carol care deeply about what they do, their drivers, and their success. Race Face is their life, they live it every day, they truly care, and it shows. They are constantly improving their product and platform for the benefit of their drivers and teams. We have enjoyed every step of our journey with Race Face and recommend them without hesitation."

Keith Valento Father/Team Owner

"We have been a part of the Race Face family since February 2018. We have learned more about branding and marketing, as related to the racing business, than we could have ever imagined.

The support and guidance we receive from Race Face is amazing and we look forward to continuing our relationship with them."

Robert Alfredo Father/Team Owner

“Rod Wortham and the Race Face organization are very professional and honest people. The Race Face presentations, marketing decks and representation have been superior and on point. Rod has become a good friend.”

Jesse Love Driver

TRD Driver

"In the racing world it has been clear to me and many others how important it is to have great PR management, and I’m able to race well knowing that this is taken care of with RFBD. Everything from my website to weekend updates are taken care of as well! To make it in the racing world you have to be committed, and that’s what Race Face is, committed!"

Joe Valento Driver

Race Face NEXT Driver

"We signed with Race Face at the beginning of 2018. Since then my branding skills and talking skills have improved greatly! We are very proud to say that we are part of the Race Face Family."

Denis Murphy, Founder

Friends of Jaclyn Foundation

“Partnering with Race Face Brand Development and their drivers has been transformational for Friends of Jaclyn, to say the least. Rod Wortham and his team have changed the lives of children battling pediatric cancer and they've brought pediatric cancer awareness to another level through our Pit Crew Partners Program. What I can’t put in words is the impact that Race Face drivers have had on our community as they are leaders on and off the track. Their persistence and motivation to help sick children through the “Pit Crew Partners” is beyond inspirational. We are blessed to be partnered with Race Face and all the angels on their team!"

Richie Iest Family

"Rod and his entire team have done an outstanding and exceptional job with Joey Iest Racing!! Highly professional and most personable!!! Bi monthly group webinars are extremely informative and most helpful for drivers and parents on multiple topics! Great driver coaching tools for on and off the track! Rod is outstanding in pursuing and negotiating with sponsorships. Most personable and #1 team in marketing , branding , social media and driver coaching!"

Race Face Brand Development developed its own Online TV platform called Race Face TV. The new channel is all about giving young racecar drivers the opportunity to step into the spotlight where they can share their story, their dream, and their love for racing while introducing themselves to the racing community. The online network currently hosts two different shows and a variety of podcasts including Dale Jr Download with Dale Earnhardt Jr. Race Face TV is also a great place for fans to keep up to speed with their favorite racing series news via RSS News feeds from NASCAR, Indy Car, F1, and Speed Sport just to name a few.

Weekly Race Face Driver Updates: This show highlights current drivers racing under the Race Face and Race Face NEXT banners, we keep fans updated on their progress and a chance to hear race recaps directly from the driver. Race Face TV

Race Face Spotlight: This weekly show allows fans, and potential marketing partners an opportunity to know our drivers on a more personable level both on and off the track. Race Face TV

Watch Now!

Career Development

At Race Face Brand Development, we are much more than just your typical marketing agency because we focus on the past, present and the future. Our number one priority is to assist in developing a career path to accomplish your long-term goals.

Brand Development

A driver’s brand is perhaps the most valuable asset in furthering a career in Motorsports. So, developing a stronger brand is your most important task! As a professional your brand is a reflection on your reputation in the marketplace and often viewed as your resume.

Partnership Opportunities

Race Face Brand Development delivers unique branding opportunities for small or large corporations that are interested in leveraging
the popularity of motorsports to market their goods or services.