Race Face Brand Development


Race Face Brand Development is a full-service marketing, branding and advertising agency servicing young race car drivers between the ages of 5 and 19 that have dreams and goals of reaching the top levels in racing.  Our skilled team has nearly 100 years of combined experience and successes in driver coaching, media, marketing, and branding. RFBD is located in New Port Richey, Fl. with representatives in the Charlotte, NC area. We invite you to connect with us and see how we can assist you in moving your career to the next level. 

The Race Face Brand Development Team

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Rod Wortham


CEO of Race Face Brand Development, Rod has years of experience within the NASCAR Community.

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Carol Wortham

Director of Operations

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Chris Murdock

Director Driver Support


Tom Baker

Driver Development Coach


Doug Addison

Director of Web/Creative


Career Development

At Race Face Brand Development, we are much more than just your typical marketing agency because we focus on the past, present and the future. Our number one priority is to assist in developing a career path to accomplish your long-term goals.

Brand Development

A driver’s brand is perhaps the most valuable asset in furthering a career in Motorsports.  So, developing a stronger brand is your most important task! As a professional your brand is a reflection on your reputation in the marketplace and often viewed as your resume. 

Partnership Opportunities

Race Face Brand Development delivers unique branding opportunities for small or large corporations that are interested in leveraging
the popularity of motorsports to market their goods or services.