Race Face Brand Development is a full-service branding, and development program servicing young racecar drivers between the ages of 5 and 25 that have dreams and goals of reaching the top levels in racing.  Our skilled team has 50 years of combined experience and successes in driver coaching, media, marketing, and branding. RFBD is located in New Port Richey, Fl. with representatives in both Indianapolis, IN, and the Charlotte, NC area. We invite you to connect with us and see how we can assist you in moving your career to the next level. 

What is the Race Face Difference? 

  • Professional Website and Logo
  • Professional Marketing Deck and Hero Cards
  • Social Media Graphics plus "Social Media Pit Crew"
  • Weekly Race Face Driver Updates on RaceFace.TV
  • Monthly Drive-In-5 Podcast
  • Monthly Digital Newsletter
  • Driver/Brand Exposure
  • Bi-Monthly Teaching Webinars (Drivers & Parents)
  • Access to the Race Face Social Media HUB
  • Online Apparel Store
  • Simulator Training with RaceCraft1
  • Career Blueprint Consulting
  • Sponsorship Representation 
  • People that care!

Jesse Love 2020 & 2021 ARCA Series West Champion

Race Face Drivers Get Weekly Exposure On Multiple Platforms

The Race Face Brand Development Team

Updated Rod Image

Rod Wortham



Carol Headshot2

Carol Wortham

Director of Operations


Doug Addison

Director of Web/Creative


Tom Baker

Driver Media Coach

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USAF Major Kelly Jones / RaceCraft1

Simulator Instruction


Career Development

At Race Face Brand Development, we are much more than just your typical marketing agency because we focus on the past, present and the future. Our number one priority is to assist in developing a career path to accomplish your long-term goals.

Brand Development

A driver’s brand is perhaps the most valuable asset in furthering a career in Motorsports.  So, developing a stronger brand is your most important task! As a professional your brand is a reflection on your reputation in the marketplace and often viewed as your resume. 

Partnership Opportunities

Race Face Brand Development delivers unique branding opportunities for small or large corporations that are interested in leveraging
the popularity of motorsports to market their goods or services.