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If you don't have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional and personal life. Personal branding has become a requirement for anyone looking to get noticed by the press, take their career to the next level or to build corporate relationships.

Branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual. Everyone has a unique personal brand, whether they know it or not. But what we should all be striving for is a powerful, attractive and visible personal brand. We define that as an online and in-person authentic display of the engaging aspects of your professional and personal interests.

Our mission is to create a powerful, attractive and visible personal brand to accelerate your racing career. 

Is having a large Fan Base that important?

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The Next Step

For racers who have advanced to regional or national series, we fine-tune all aspects of their marketing program, developing any additional tools and ensuring they are reaching the desired targets, and provide coaching for any areas of their personal brand presentation that may need improvement. 

Race Face Brand Development works with you to lay out a step-ladder blueprint for achieving their end-goals in the sport and provide corporate partner matching services along with team-matching services as needed while also managing their online and at-track reputation and engagement.  

It is at this stage of the game where Race Face Brand Development’s extensive national network of contacts within the various levels and disciplines of the sport set us apart.  

Race Face University

For racers at the grassroots levels, Race Face University offers a one-of-a-kind 8 week online course designed to maximize the driver’s marketability, media skills, leadership potential and mental approach to the sport through a combination of online video coaching and group workshops. This program is designed for both drivers and parents, with one goal in mind to assist you in the next steps of your racing career.  

We also provide printable course notes along with interactive PDF files to assist in professional marketing presentations.  RFU graduates also receive special discounts for Race Face Brand Development services like Websites, Mobile Apps, Hero Cards, and Marketing Decks. All RFU graduates will receive a Certificate of completion to recognize their accomplishments.

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Career Development

At Race Face Brand Development, we are much more than just your typical marketing agency because we focus on the past, present and the future. Our number one priority is to assist in developing a career path to accomplish your long-term goals.

Brand Development

A driver’s brand is perhaps the most valuable asset in furthering a career in Motorsports.  So, developing a stronger brand is your most important task! As a professional your brand is a reflection on your reputation in the marketplace and often viewed as your resume. 

Partnership Opportunities

Race Face Brand Development delivers unique branding opportunities for small or large corporations that are interested in leveraging
the popularity of motorsports to market their goods or services.