Develop the
person behind
the helmet.
Off-track education. Personal coaching. A clearer path forward—for your driver and your family.
Built for developing drivers. Grounded in real relationships.
Preparation matters.
So do the people beside you.
There’s more to a
racing career
than race day.
Lap times matter. So do preparation, communication, accountability, and the way a driver represents their family, team, and partners.
Race Face brings education, personal coaching, brand development, and advancement guidance together. We help drivers take ownership of their development—and help parents navigate the decisions along the way.
Build the driver. Support the family. Prepare for opportunity.
The work that
moves you forward.
Not simply a website, a sponsor deck, or another race seat. Support for the person doing the work.
Off-track education
Build communication skills, professional habits, and an understanding of the business of racing.
Personal coaching
One-on-one guidance from our team for drivers and parents, grounded in your individual goals.
A stronger brand
Develop the story, presentation, and marketing tools that help a driver represent themselves professionally.
Learning that continues
A private Training HUB and mobile app keep enrolled drivers connected to their off-track development.
Thoughtful advancement
Look beyond the race seat. Consider equipment, team culture, and coaching that develops racecraft.
A family conversation
You don’t need all the answers—or a program picked out—to take the first step.
Learning doesn’t stop
when the engine does.
The Academy puts attention on the skills beyond driving. The private Training HUB and mobile app support enrolled drivers as they keep working between race weekends.
- Communicate with purpose and preparation
- Understand the responsibilities behind a partnership
- Develop professional habits that travel with you
Race Face
Academy
Find your voice.
Build your habits.
Understand value.
Own your growth.
Private training for enrolled RFBD drivers
Real people. Personal guidance.Rod Wortham · Founder & coach WITH DRIVER JESSE LOVE
Your driver has goals.
Your family
deserves direction.
Work directly with Our Team. Talk through the challenges, expectations, and next decisions that are specific to your driver and your family.
For the driver
Preparation, communication, responsibility, and taking an active role in development.
For the parent
Perspective, clearer expectations, and support for the decisions behind the racing journey.
The right team.
Not just
the next car.
Advancement should offer more than an arrive-and-drive opportunity. We help families consider the whole environment around the driver.
Good equipment
A serious foundation for the driver to do their work.
The right culture
People who value communication, preparation, and development.
Real racecraft coaching
Guidance that helps a driver learn—not simply get onto the grid.
The next generation
needs the
next set of skills.
AI is changing how people learn, communicate, and build their brands. Young drivers need to understand the tools—and develop the judgment to use them well.
Race Face brings AI avatar coaches and AI education into driver development, alongside the Race Face team’s personal guidance. Learn to use technology without losing your own voice.
Team owner · from his published Race Face testimonial
Your next step starts
with a conversation.
Tell us about your driver, your family’s goals, and the questions you’re working through. Let’s find out if Race Face is the right fit.