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RACE FACE BRAND DEVELOPMENT BLOG

Marketing racecar drivers: 8 ways to promote your brand

Race car drivers, like any other athletes or professionals, can benefit greatly from effective self-marketing strategies to enhance their visibility, attract sponsors, and build a strong fan base. Here are some of the best ways for race car drivers to market themselves: Social Media Presence: Establishing a strong presence on social media platforms is essential for…

Promoting Your Brand in The Motorsports Community

The motorsports community is a vibrant and passionate group of individuals who are dedicated to the world of racing and rated #1 in brand loyalty among all other sports.  It is an ideal platform for promoting your brand, increasing brand equity, and expanding your customer base. In this blog, we will explore some effective strategies…

Why Sports Celebrity Endorsements Are Effective

In today’s world, sports celebrity endorsements have become an incredibly effective way for companies to increase their brand equity instantly. Whether it’s through social media, special events, or personal appearances, athletes are seen as role models and trusted influencers who can help to sway consumer decisions. One reason why sports celebrity endorsements are so effective…

9-Year-Old Taegan Knowland Signs with Race Face Brand Development

November 10, 2022 – Tampa, FL – Race Face Brand Development’s Founder and CEO, Rod Wortham, announced today that 9-year-old Taegan Knowland has joined the Race Face Brand Development Driver Program. “Taegan has already amassed an outstanding racing resume in two short years visiting victory lane over 30 times in the very competitive .25 Midget…