Driver Development - Race Face Brand Development

Welcome to the Race Face Driver Advancement Training Program!

This 6-part series will help you build a roadmap for your next three years in racing. Each module focuses on a key part of becoming a successful driver, on and off the track.

We’ll meet every other Monday night at 8 PM ET on Zoom. Our first call on July 14 will be a Program Overview, where we explain how everything works and how to maximize the benefits of this opportunity.

Here’s the updated schedule:

July 14: Program Overview & How It Works
July 14: Vision & Goal Setting
August 4: Series Targeting & Racing Path Planning
August 18: Performance & Skill Development Plan
September 2: (Tuesday night due to Labor Day) Personal Branding & Marketing Strategy
September 15: Sponsorship Outreach & Activation
September 29: Financial Planning & The Business of Racing

How to use this form:

Read each question carefully.
Fill it out yourself, not your parents.
Be honest and detailed.
When you're done, tap Submit at the bottom.

We’ll review your answers and follow up with a 1-on-1 session if needed. Let’s get to work — your future in racing starts here!

Race Face Driver Development Program

Module 1 - Vision and Goal Setting

Name

First Last

Date

Module 1: Vision & Goal Setting

Worksheet 1.1: Driver Vision & Mission Statement

In three years, I see myself racing in what series?

Year One:

Year Two:

Year Three:

Why I want to have a career in motorsports:

What makes me different from other drivers my age is:

My most memorable moment in racing:

My revised Mission Statement as a race car driver is:

List the top four things that you have learned over the past year:

One

Two

Three

Four

What are two areas that you need improvement in?

One

Two

Worksheet 1.2: 3-Year Goal Mapping

Instructions: Use the table below to plan your goals over the next three years. Be specific about what you want to achieve, why it's important, and how you will track your progress. Each goal should be achievable within a 1-year period.

Timeframe (Year 1, 2, or 3)

My Goal

Why this goal is important

How I Will Track My Progress

FOR PARENTS

As a parent what is your current role in your driver's development?

FOR PARENTS

As a parent how do you see your role changing over the next three years?

Additional Notes:

“Champions aren’t born - they’re built. With hard work, focus, and a solid plan, anything is possible. Every lap, every rep, every note you take puts you one step closer to your goals. Your journey starts here - stay hungry, stay humble, and never stop chasing the dream.” Rod Wortham

Click here to fill out and print the form.

Module 2 - Series Targeting and Racing Path Planning

Name

First Last

Date

Module 2: Series Targeting & Racing Path Planning

Worksheet 2.1: My Racing Path Map

Use this worksheet to map out your current position in racing, your next step, and your long-term goal. Think about the series you want to move into and what you'll need to get there.

What series are you currently racing in?

What series would you realistically like to race in next?

What is your dream series (3+ years from now)?

What skills or accomplishments do you need to develop to move to the next series?

Who are some teams, mentors, or development programs you should consider reaching out to?

What obstacles might stand in your way, and how will you overcome them?

Worksheet 2.2: Series Research Snapshot

Research 2–3 racing series you might want to move into. Compare the details below to help you make a more informed decision about your path.

Series Name

Age Requirement

Estimated Budget

Top Teams

Key Skills Needed

Additional Notes:

Date

Click here to fill out and print the form.

Module 3 - Performance and Skill Development Plan

Name

First Last

Date

Module 3: Performance & Skill Development Plan

Worksheet 3.1: Personal Performance Evaluation

Take an honest look at your strengths and areas you want to improve. This helps you focus your efforts where they matter most.

What are my top 3 on-track strengths?

What are 3 things I need to improve in my driving?

How do I currently prepare for race weekends (mental, physical, strategy)?

Do I use a simulator? If so, how often and for what types of tracks or races?

How do I review race data or video footage? (Alone, with coach, not at all?)

What are my biggest distractions or weaknesses outside of the car?

Worksheet 3.2: Skill Development Plan

Now that you know your strengths and areas for improvement, outline how you will work to develop those skills.

Table

Skill to Improve

How I will Work On It

Who Can Help Me

How I Will Measure Progress

Additional Notes:

Click here to fill out and print the form.

Module 4 - Personal Branding and Marketing Strategy

Name

First Last

Date

Module 4: Personal Branding & Marketing Strategy

Worksheet 4.1: Define Your Brand

Your brand is how fans, teams, and sponsors remember you. Use this worksheet to begin shaping a strong, authentic personal brand.

What three words best describe me as a person and a driver?

What makes my story or personality stand out in racing?

What do I want people to think or feel when they hear my name?

What colors, logos, or themes represent me best?

Who are some other drivers (past or present) whose brand I admire, and why?

What kind of content do I currently post on social media? What gets the most engagement?

Worksheet 4.2: Marketing Strategy Basics

Every driver should have a simple plan to grow their visibility and connect with sponsors.

Table

Marketing Activity

How Often?

Platform/Tool

Goal or Outcome

Examples of Marketing Activities: Social media posts, sponsor shoutouts, race weekend recaps, autograph sessions, interviews, thank-you videos.

Additional Notes:

Click here to fill out and print the form.

Module 5 - Sponosrship Outreach and Activation

Name

First Last

Date

Module 5: Sponsorship Outreach & Activation

Worksheet 5.1: Sponsorship Prospecting

Start thinking like a marketer. Use this worksheet to brainstorm potential sponsors and understand what value you can bring to them.

List five companies in your local area that might be a good fit as a sponsor:

What types of businesses would align well with your story, fanbase, or lifestyle?

What could you offer a sponsor in return for their support? (Think beyond just a logo.)

Do you know anyone personally who could introduce you to a business owner?

How will you reach out to potential sponsors? (Email, social media, in-person, etc.)

Worksheet 5.2: Sponsorship Outreach Tracker

Keep track of your outreach and follow-up. Professionalism and persistence are key!

Table

Company Name

Contact Method

Date Contacted

Follow-Up Date

Response/Notes

Additional Notes:

Click here to fill out and print the form.

Module 6 - Financial Planning and The Business of Racing

Name

First Last

Date

Module 6: Financial Planning & The Business of Racing

Worksheet 6.1: Know Your Numbers

Understanding your racing expenses helps you plan ahead and communicate with sponsors clearly. Start tracking your typical costs here.

Category

Entry Fees