“Social Media Tips for Young Drivers (and Their Parents)”

April 5, 2025

In today’s motorsports world, a strong social media presence is no longer optional — it’s essential. Whether you're a young driver building your career or a parent helping behind the scenes, how you manage your online presence can make a major difference in gaining fans, attracting sponsors, and building long-term opportunities.

At Race Face Brand Development, we believe social media should work for you — not against you. Here's how to keep it clean, consistent, and effective.

1. Be Professional — Always

Yes, you're a kid. Yes, you're a racer. But if you're asking companies to invest in your journey, you must present yourself like a professional.

✅ Use proper grammar
✅ Avoid slang, negativity, or inappropriate humor
✅ Never post in anger or frustration — especially after a race

Tip: Before you post, ask: Would I say this in front of a sponsor?

2. Consistency Builds Credibility

Posting regularly helps people follow your journey. You don't have to post daily, but 2–3 times per week is ideal.

Content ideas:

  • Weekend race results

  • Behind-the-scenes from the track

  • Sponsor shout-outs

  • Training, sim work, or school achievements

📅 Pro tip: Use a simple content calendar so you don’t run out of ideas.

3. Show Your Personality — In a Positive Way

Sponsors want to support drivers who are relatable and driven. Let people see who you are off the track:

  • Hobbies

  • Volunteering

  • Moments with family or crew

Make sure your content tells the story of not just a racer — but a great person.

4. Promote Your Sponsors Like a Pro

Tag them. Thank them. Show their logos. Celebrate them in victory and in tough moments.

A sponsor who feels seen and appreciated is a sponsor who sticks around.

✅ Tag them in posts and stories
✅ Post a pre-race and post-race image with their logo visible
✅ Mention them by name — not just with a hashtag

For Parents: Be a Digital Pit Crew

We know many parents manage their child's social accounts — and that’s okay! But remember:

  • Keep the tone focused on the driver

  • Avoid overly emotional or controversial posts

  • Let your child’s growth and professionalism shine through

Race Face provides social media templates, coaching, and planning tools to help families stay on track.

🏁 Final Thoughts

Social media can feel overwhelming — but when used the right way, it’s your most powerful tool off the track. Every post is a chance to tell your story, grow your fanbase, and build relationships that can take your career to the next level.

If you need help getting started or want support creating branded content that stands out, we’re here for you.

📩 Contact Us
Rod Wortham
📧 E: Rod@racefacebd.com
📞 O: 727-999-2628
📱 C: 727-247-5597